Mar 07 2025 68 mins 1
The Australian livestock industries now produce high quality product, that is full tracebale, quality assured, with real time market information coming from a sophisticate supply chain that sells into high quality markets with preferential access including 16 FTAs. This has transitioned from an absolute commodity industry with only one free trade agreement, no traceability, national ID system, limited market information and a disconnected supply chain just 30 odd years ago.
Today we are joined Jason Strong, a long time advocate and leader in the Australian livestock industries including as the former Managing director of Meat and livestock Australia and former CEO of the AACo, Australia’s largest integrated cattle and beef producer, and is the oldest continuously operating company in Australia.
Jason sees the greatest opportunity is making progress in areas that are efficiency productivity driven but has other knock on benefits, including the reduction of enteric emissions with the methane emissions from the base cow herd being the greatest challenge and poor reproductive performance being crucial to improving emissions intensity from these cows. Trust is the most critical thing to capitalism on these opportunities.
