Oct 17 2024 36 mins
Imagine turning your biggest financial mistake into a thriving business that helps others. That's exactly what Haley and Justin Brown-Woods did. After blowing through a $600,000 lawsuit payout and racking up over $220,000 in debt, this millennial couple decided to rewrite their financial story. Now, they're changing lives as financial coaches, helping clients tackle millions in debt.
In this episode, Haley and Justin open up about their journey from drowning in debt to building a successful coaching practice. They share how they've balanced raising three young kids while growing their business, and the unexpected turns their path has taken. You'll hear about Justin's leap from teaching to coaching, and how they've learned to work together as a husband-wife team.
But it wasn't all smooth sailing. Haley shares her early struggles with imposter syndrome, while Justin talks about the challenge of finding his own coaching voice. Their story is a reminder that success often comes from embracing our vulnerabilities and learning from our mistakes.
One of the most interesting parts of their approach to financial coaching is their unique 14-month coaching program. It's a strategy that's paid off in ways they never expected, providing stability for their business and long-term support for their clients. They also discuss how they've made their coaching accessible to those still in debt, while ensuring they're fairly compensated for their work.
If you've ever thought about turning your own financial journey into a career helping others, or if you're simply looking for a fresh perspective on tackling debt and building wealth, this episode from our Success Stories series is a must-listen.
Haley and Justin's story proves that with determination, the right support, and a willingness to be transparent, it's possible to transform your biggest financial setbacks into your greatest strengths.
Links & Resources:
Find Haley and Justin Online:
Key Takeaways:
- The importance of overcoming imposter syndrome when starting a financial coaching career, especially when your own financial past isn't perfect.
- Strategies for structuring long-term coaching programs, like the Brown-Woods' unique 14-month plan, to provide sustained support for clients and consistent income for the business.
- How to balance family life with a growing coaching business
- The value of diversifying marketing strategies, with a focus on social media platforms like Instagram alongside podcasting to attract and engage potential clients.
About Haley and Justin:
In the fall of 2019, Haley and Justin got serious about changing the narrative they had created for their lives and began their debt-free journey. Within 18 months, they had paid off over $132,000 of debt and restarted their wealth journey.
During this time, they began their podcast, Price of Avocado Toast. Their hope is that these conversations enlighten the younger versions of themselves and save them from the pitfalls Haley and Justin fell into.
In 2021, Haley began the financial coaching branch of Price of Avocado Toast. Together they have helped clients tackle over $2.7M of non-mortgage debt. Now their family is working towards generational wealth building and a future of outrageous generosity.