Dec 04 2024 26 mins 1
Remember sitting at your kitchen table, imagining what it would be like to help people with their money while earning $2,000 a month? That's exactly where I started. I had no idea what was possible back then—no roadmap, no other coaches to look up to, and plenty of people telling me it couldn't be done.
In this episode, I'm pulling back the curtain on my 16-year journey of building a financial coaching business. I share the milestones that meant the most to me (like hitting our first million-dollar year—on my birthday no less!), and the surprising turns my financial coaching business has taken along the way.
We'll explore what success as a financial coach can actually look like, from working at home in your PJs to traveling the world hosting client retreats (I recently went to Ireland for a week with nine other financial coaches!). I'll walk you through the practical decisions you'll face when building your business, like whether to:
- Work virtually or in-person
- Focus on private coaching or group programs
- Build a boutique practice or reach the masses
- Create a seasonal schedule or work year-round
- Hire employees or stay solo
Most importantly, I'm addressing those doubt-planting myths that might be holding you back, like "people won't pay for help with budgeting" (spoiler alert: they absolutely will).
If you're dreaming of building a coaching business that doesn't just pay the bills but actually enhances your life—creatively, emotionally, and financially—this episode is your permission slip to think bigger. Because I've learned that this work isn't just about exchanging time for money - it's about creating something that works for your life while helping others achieve their dreams.
Ready to expand your vision of what's possible?
Links & Resources:
Key Takeaways:
- Your coaching business doesn't have to look like anyone else's. You get to choose how and where you work.
- Starting small is normal and good. That clarity and focus can help build the foundation for bigger things.
- Your business model can (and will!) shift as you grow. I tried everything from one-on-one coaching to group programs to corporate wellness—and used those experiences to figure out what worked best.
- Support can come in many forms, from a 4-hour-per-week assistant to employees and contractors who help run different parts of the business.
- Ignore the naysayers who say "people won't pay for budgeting help." People who are stressed about money will absolutely pay for someone to show them the way and hold their hand through the process.
- Your business can fit your life, not the other way around. Whether that means taking summers off, working part-time, or building a year-round practice—you get to decide what works for you.
- Success isn't just about money—it's about building something that adds to your life in meaningful ways while helping others do the same.
