Ep 76 - The New's Genius Content Strategy Explained


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Feb 18 2025 12 mins  

In this episode of the Content Marketing Podcast, Aaron Witnish explores the marketing genius behind news headlines and how you can implement similar strategies into your own content marketing.

Discover how the news uses fear, scarcity, and intrigue to grab attention and keep people coming back for more.

Want to dive deeper? Join our free 30 Days Content In 30 Minutes community at https://contentonly.au/

Topics Covered:

  • Why scare tactics work in marketing and how you can use ethical scarcity in your campaigns
  • The power of open loops: creating curiosity and anticipation to boost engagement
  • Using curiosity and intrigue in your headlines to attract the right audience
  • The impact of visual appeal and presentation in content marketing
  • How breaking news and trending topics can spark conversations and boost engagement
  • Building anticipation for your content and the importance of posting consistency

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