Feb 26 2025 44 mins 1
Have you ever wondered why marketing in the life sciences industry is so different from traditional marketing? In this episode, we dive deep into the power of science marketing, the impact of brand storytelling, and how companies can successfully position their products in a competitive market.
From publishing content to collaboration with industry, we'll show you how to harness the power of science marketing for success. Why do some breakthrough innovations never reach their full potential, while others become industry leaders?
Our guest, Elizabeth Chabe, is the CEO of High Touch Group and a leading expert in scientific marketing. She shares invaluable insights on how companies can build credibility, shorten sales cycles, and effectively communicate complex innovations to investors, researchers, and the public.
We also explore:
✅ Why scientific breakthroughs fail without proper marketing
✅ The biggest mistakes life sciences companies make
✅ How to pitch complex ideas to experts & decision-makers
✅ The secret behind pharma ads & storytelling in healthcare
✅ How conferences & live demonstrations can transform your brand
This episode is packed with expert strategies, real-world examples, and game-changing marketing insights for biotech, medtech, and pharma professionals.
⏱️ Chapters:
00:00 Introduction
02:24 Why Science Marketing is Crucial
05:38 How to Tailor Your Message for Experts
14:29 The ROI of Marketing – Why It’s a Game Changer
22:24 The Secret Behind Pharma Ads & Storytelling
27:31 A Genius Conference Marketing Strategy
32:25 The Future of Science Marketing & Live Engagement
35:04 Why Elizabeth Runs a Global Business
38:50 A Sneak Peek Into Her Book – The Giants Ladder
42:31 Final Thoughts & Takeaways
🔗 Links Mentioned:
📌 Connect with Elizabeth Chabe on LinkedIn: https://www.linkedin.com/in/eviselli/
📌 Learn more about the work she does at High Touch Group
📌 Grab a copy of Elizabeth's book, The Giants Ladder
For transcripts, check out the podcast website - www.lifesciencespod.com
