#22 Paid Media Deep Dive with Deivis Rupslaukis


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Aug 28 2023 45 mins  

Paid Media - the magic trick of B2B Marketing or just a standard tool to generate leads? In this episode of Frenemies Julia sits down with the Paid Media expert Deivis Rupslaukis to discuss how to create and execute a paid media strategy that generates revenue. Deivis is the founder of the paid media agency DERU Digital and has more than 7 years experience in digital marketing.

The topics discussed in this episode:

  • The metrics you need to know to get started with paid media
  • Creating a paid media strategy that drives revenue
  • Choosing the right platform: where to invest and why
  • Lead generation vs. Demand generation: how to prove the impact to leadership
  • Paid media tips more people should know
  • How to optimize your Google Ads setup
  • Aligning paid media with Sales

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