Purpose & Profit Club® – The Nonprofit Fundraising Podcast

127: Raising Major Funds Without a Social Media Audience


Episode Artwork
1.0x
0% played 00:00 00:00
Jan 06 2025 25 mins   1
Other Episodes

In this episode, we’re talking about Fast-Track Fundraising—how to raise more money, even if your social media audience feels tiny (or non-existent!). I’m sharing the bold strategies that helped nonprofits crush their Giving Tuesday goals—like one small organization raising record-breaking dollars with less than 1,500 followers. We’ll also take a close look at the 2024 Giving Tuesday numbers—$3.6 billion raised in the U.S. alone—and uncover why some nonprofits thrived while others didn’t. Spoiler: It’s not about going viral. It’s about activating the networks you already have and leaning into strategies like building a Social Street Team™. If you’re ready to ditch outdated fundraising tactics and unlock real growth, this episode is for you!

Topics:

  • Why follower count doesn’t equal fundraising success and how smaller nonprofits are raising big dollars
  • The problem with relying on traditional fundraising mindsets and risk aversion
  • Insights from the 2024 Giving Tuesday results and how $3.6 billion was raised
  • The power of activating a Social Street Team™: what it is, how to build one, and why it’s the future of fundraising
  • Real-life examples of nonprofits leveraging small but mighty teams to raise tens of thousands of dollars
  • How to cultivate younger donor bases and engage millennials, Gen Z, and Gen X
  • Why broadcasting alone won’t cut it—focus on mobilizing and activating supporters


For a full list of links and resources mentioned in this episode, click here.

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.

Free Class 3/12 @ 12 PM EST: Register here.

Resources:

Download episode Share
Copy URL



Listen on Podcast Addict
Subscribe on Podcast Addict