Jan 28 2025 6 mins
In this episode, Matt Putra, a seasoned fractional CFO whose expertise has transformed over 60 brands worldwide, shares secrets to e-commerce financial success. Matt masterfully navigates the financial labyrinth of Amazon and other e-commerce platforms, turning complex financial challenges into opportunities for growth and profitability. From his beginnings in corporate finance to co-owning Keep Nature Wild, Matt shares his personal journey and the strategies that have made him a sought-after advisor. He offers a blueprint for scaling and transforming businesses with revenues ranging from two to a hundred million dollars.
Join us as Matt reveals the critical importance of robust bookkeeping and financial planning to effectively manage inventory financing and margins. Learn about the indispensable tools like A2X and Soligo that streamline accounting processes and how scorecards can provide a clear financial roadmap for your business. If you've ever felt overwhelmed by the numbers game in e-commerce, this episode is your guide to mastering financial intricacies and ensuring your business thrives in the competitive e-commerce landscape.
Learn more about Matt:
linkedin.com/in/mattputra
https://eightx.co/
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The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.
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