Feb 05 2024 38 mins
Building brand awareness in the market can take many forms – and it doesn’t always have to come with a big price tag. As an employee, you can help amplify your company’s brand to drive bigger brand awareness in the market.
One way to become a brand ambassador for your company is to use your personal brand on LinkedIn to bolster your company's profile. It’s a way to consistently stay in front of potential prospects and clients – without feeling intrusive – which can build credibility and trust over time. So take the leap, invest time in your personal brand and turn it into an impactful marketing channel for your company.
In this episode, Logan Mallory, Vice President of Marketing, joins us to talk about his experience driving greater brand awareness for his company, Motivosity.
00:21 Becoming a brand ambassador on LinkedIn
08:36 Defining your content strategy
10:20 Driving business and customer interactions
13:09 Becoming an example for other employees on building a personal brand
15:21 Building brand ambassadors across the company to amplify the company brand
17:33 Engaging with customers through social selling and creating a presence
18:37 Convincing executives to build their personal brands
22:24 Creating meaningful interactions
26:12 Being intentional about building your audience
33:32 Consistency is key
36:46 Focusing on engagement over impressions
37:15 Building credibility and trust
The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.