Feb 12 2024 17 mins 1
Are you seeing the performance of your lead generation marketing efforts dip? As prospect buying behaviors evolve, many tried and true marketing methods aren’t driving the results they once did. We’re hearing it from fellow marketing colleagues and we’re experiencing it ourselves.
In this episode, we talk through why gated content and more aggressive lead generation strategies aren’t as effective for prospects who want more control of the B2B buying process. Listen now to learn ways to adapt and improve your results.
00:57 Why traditional lead generation isn’t as effective anymore
01:14 Comparison of lead generation and demand generation strategies and a short-term vs. long-term approach
05:36 Why evolving prospect behavior is changing everything
10:43 How is demand generation marketing different?
14:40 The drawbacks of using lead capture forms with today’s prospects
16:34 How to use lead generation marketing as part of a demand generation strategy for more traction and growth
The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.
