Care More About Less ft. Tim Ash


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Sep 25 2023 26 mins  

If you had just twice as much energy to put into your relationships that you put into your work, what do you think would happen?

Logically speaking, they can only get better. Tim Ash had a recalibrating moment when he went to a Men’s Initiation Weekend to discover his purpose.

He went from a “get shit done person” to focusing on the right things that lead him towards his purpose.

Key Takeaways

  • Step outside your comfort zone because getting comfortable with discomfort is the first step towards personal growth.
  • Care more about less, and do more with less. When you have your energy back, a new world opens up to put more energy into the things you care about most.
  • Instead of setting rigid goals, focus on the direction you want your life to take. It’s an endless journey.



Key Moments

{3:08} “What kind of legacy do I want to leave? What imprint am I having on them? It was really more much more of a recalibration of purpose at the purpose level, I would say, instead of being on autopilot.”

{12:12} “I realized that my whole self concept and part of this was about being competent, about carrying the weight for other people, about being the head of the family or the provider, all of those more traditional roles. And now that was built into me, and it was based on this flawed assumption that I was the star of the movie.”

{16:58} “We're always trying to figure out what to prioritize, how to rebalance, and we're never going to be perfect or good at anything. And then even if you do get good at something, who says that was a good investment of your time and life force? So I think starting with that sense of ‘no, it's always going to be in work in progress.’ There is no end goal.

More about Tim

Tim Ash is an acknowledged authority on evolutionary psychology and digital
marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco.

Get in touch with Tim

PrimalBrain.com
TimAsh.com

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