This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs

If you've ever wondered whether you really need a website for your business, this episode is for you! I’m joined by Jess Freeman, website strategist and founder of Jess Creatives, to talk all things websites, branding, and SEO. We’re diving into why websites are non-negotiable in today’s digital landscape, how your site can save you time and make you more money, and the biggest mistakes business owners make when it comes to their online presence.

Jess also shares her expert insights on SEO—what it is, why it matters, and how a single blog post can bring in new clients for years. If the thought of social media burnout has you feeling overwhelmed, you’ll love Jess’s take on how SEO can actually be a form of self-care. This is a must-listen for any entrepreneur looking to build a sustainable, scalable business.

Episode Highlights:

[2:22] - My past mistakes with websites—and why I’ve completely changed my mind.

[4:44] - When do you actually need to invest in a website for your business?

[9:10] - The essential pages every business website must have.

[19:14] - What is SEO, and how does it help your website rank on Google?

[24:47] - Why SEO is self-care for business owners (seriously!).

[27:23] - How Jess’s one blog post brought in over 10 clients—without ads or social media.

[29:27] - What an SEO expert really does (and whether you need one).

Links & Resources:

• Connect with Jess Freeman: www.jesscreatives.com
• Follow Jess on social: @jesscreatives

If you found this episode helpful, don’t forget to subscribe, leave a review, and share it with a friend! Your support helps the podcast grow and reach more entrepreneurs like you. See you next time! 🎧

Jess's Links:

Website: https://jesscreatives.com/

Instagram: https://www.instagram.com/jesscreatives/

BrandWhy's Podcast: https://podcasts.apple.com/us/podcast/brandwhys-the-healthpreneurs-guide-to-clients/id1766143843

Join the Community: www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok