Elizabeth Solaru had the pleasure of engaging in an insightful conversation with Karine Laudort, the dynamic PR guru behind London-based PR agency Kay Flawless. Karine's entrepreneurial journey, which began in the realm of traditional PR and has since evolved into the digital marketing sphere, offered a fascinating glimpse into the ever-changing landscape of luxury and marketing.
Karine's venture, Kay Flawless, embarked on a remarkable transformation in April 2020 when it transitioned from a PR agency to a dynamic digital marketing powerhouse. This strategic shift reflects Karine's foresight and adaptability, characteristics that have been instrumental in her successful career journey.
Our conversation ventured into the origins of Karine's career, where she started as a model, which gave her unique insights into the world of luxury. Having lived in a number of countries, Karine has cultivated a global perspective that informs her work today. Her journey highlights the importance of networking and the ability to spot opportunities as keys to success in the dynamic luxury and digital marketing landscape.
As with all our podcast episodes, our conversation with Karine Laudort served as a platform to explore the multifaceted world of luxury. It shed light on the intersection of diversity and inclusivity in traditional and digital marketing in the luxury sector, emphasising the importance of adaptability and innovation.
Featuring:
Karine Laudort
Host:
Elizabeth Solaru, Founder of Diversity in Luxury Awards, Speaker and Luxury Business Coach
About The Luxury Business Podcast:
The Luxury Business Podcast is an inclusive platform dedicated to speaking with diverse luxury experts and founders of small businesses within the luxury sector.
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