Dec 08 2023 27 mins
William Smolen is an entrepreneurial trailblazer and visionary leader with a rich tapestry of experiences spanning over 18 years in shaping brands. He is the founder of WagWell, the trusted resource for dog wellness, spearheading its growth in the pet space as a testament to his expertise in building brands and driving operational excellence.
With a career deeply rooted in the beauty, consumer packaged goods (CPG), fashion, and design sectors, William has showcased a remarkable knack for evaluating existing operations, initiating strategic enhancements, and steering high-performing teams towards amplifying product awareness, market penetration, sales, and profitability.