Learning from Losses: Joe Downs Discusses Self-Storage and Value Creation


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Feb 13 2025 52 mins  

Host Matt Drouin, from the Go Big! Live Real Estate Investors Podcast, interviews Joe Downs, co-founder of the Belrose Group. Joe elaborates on his transformative journey from various entrepreneurial ventures to establishing a strong presence in the self-storage sector. This episode explores Joe's valuable lessons learned from his earliest mistakes, including the importance of 'keeping your head in the kitchen,' and the strategic processes of acquiring, financing, and operating self-storage facilities. Joe shares insights on building investor relationships, marketing strategies, and the operational nuances that spell success in real estate. Whether you're a seasoned investor or just starting, Joe's stories and practical advice offer compelling takeaways for all.

00:00 Introduction and Host Welcome

00:24 Guest Introduction: Joe Downs

02:32 Joe's Background and Early Career

06:32 First Entrepreneurial Venture: The Bar

09:05 Transition to Real Estate

12:30 Discovering Self Storage

18:04 First Self Storage Deal

27:03 Dynamic Pricing in Self Storage

28:04 Transitioning from Multifamily to Commercial Assets

29:08 Finding Deals in Self Storage

32:01 Working with Brokers and VAs

33:32 Building Relationships in Real Estate

38:15 Financing and Capital Stack

40:31 Raising Capital and Structuring Deals

43:50 Marketing and Growing Your Sphere

48:13 Advice for Scaling Your Real Estate Business

Connect with Joe:

Email: [email protected]