Business Lessons I’ll Take Into 2025 with Crystal Vilkaitis


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Dec 22 2024 20 mins   1

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Welcome to the final episode of Rooted in Retail for 2024! It’s just me, Crystal, flying solo today, and we’re closing out the year with a bit of reflection and a look ahead to 2025. This episode is all about recapping the highs and lows of a year that many of us, myself included, can only describe as weird.

We’ll pull back the curtain on some major changes I’ve experienced both personally and professionally, dive into what’s next for Rooted in Retail, and explore where I believe retailers should focus their energy as we move into the new year.

I’ll also share my thoughts on making in-person connections, the power of change, and how these shifts have shaped my vision for the future. Grab your favorite drink, get comfy, and join me for a heartfelt conversation as we wrap up 2024 and gear up for an exciting 2025!

[00:51] A reflection on why 2024 felt weird

[05:31] Behind-the-scenes on rebranding and launching a mastermind

[09:31] How we plan to reach more retailers

[12:27] Two things indie retailers need to focus on

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