Feb 17 2025 23 mins 1
You have passion, drive and a GREAT business idea - so how do you avoid becoming one of the "failed business statistics"?
There are lots of reasons small businesses fail in their first few years but it's rarely because they weren’t “good enough.” Most new businesses fail because they skip over the boring but critical stuff that actually keeps a business alive.
In this episode, we’re cutting through the fluff and getting straight to what really makes or breaks a business in the early years. Before you drop thousands on a fancy logo or get lost in the social media hype, let’s make sure your business has a strong foundation that actually sets you up for success.
We’ll cover:
- Why market research is non-negotiable and how to do it right
- How to avoid jumping into an oversaturated market with no real plan
- The biggest mistakes new business owners make with marketing (and what to do instead)
- Why relationships will always beat random marketing tactics
- What realistic success actually looks like in the first few years
If you’re serious about making your business work (and not becoming another statistic), this episode is a must-listen.
Let’s set you up to not just survive, but thrive.
Links & References:
Episode #14 - Strategic Planning for Business Success with Connie Kercher
Join us at our next PWR Virtual Speed Networking Event!
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Connect with Me, Your Host Melissa Snow!
Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth. Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She lives in Colorado Springs with her two dogs, three cats, and any number of foster kittens. She loves iced coffee, true crime, Taylor Swift, and buying books she’ll never read.
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