Oct 04 2023 25 mins
True to our brand, we tackle some of the latest trends in concussion-prevention - specifically, protective helmet covers. As youth sports are increasingly monetized, savvy marketers play to parents safety-related concerns with all kinds of things to diagnose or prevent concussions. While something as simple as a padded helmet cover may seem harmless enough, is it really?
Science doesn't always keep pace with production of the latest-and-greatest, but there's much we do know. We share with you our opinions on what to look for, how to read the research that businesses tout, and what the NFL is finding out about sports equipment technology and helmet safety.
Remember, lipstick on a pig is just lipstick on a pig.
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