Poppy King has always swum against the tide, and the beauty industry is all the better for it. She first made a splash as a 19-year-old with a line of 1940s-style matte lipsticks when the rest of the world was still wearing frosted pink. From there, she was tapped by Leonard Lauder himself to work with Estée Lauder in New York, went on to launch Lipstick Queen, and has worked with brands including J. Crew, Kate Spade and Boots. Now, she has come full circle, launching a line of lipsticks in her name, manufactured in Australia, and set to take on the world once more.