Feb 06 2025 35 mins
This week, we sat down with Everett Cook, CEO and Co-Founder of Rho. Rho is a financial operating platform for fast-growing businesses.
We dive into ideating as a first time founder, discovering the cracks of business banking, building a product first organization, the trajectory of brick and mortar banks, how to structure customer service, and expanding past a BaaS solution.
Episode Chapters:
- Global Macro Investing - 1:56
- Working with Mike Bloomberg - 5:15
- Finding the "why" - 7:38
- Working through systematic constraint - 11:10
- Partnering with banks - 13:23
- Competitive landscape - 19:45
- AI enabling customer service - 23:00
- Nailing the ICP - 25:35
- Banking in a box - 29:10
- Future of Rho - 32:46
- Ending questions - 33:35
As always, feel free to contact us at [email protected]. We would love to hear ideas for content, guests, and overall feedback.
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