E47: Reinventing Business Banking with Everett Cook (Rho)


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Feb 06 2025 35 mins  

This week, we sat down with Everett Cook, CEO and Co-Founder of Rho. Rho is a financial operating platform for fast-growing businesses.

We dive into ideating as a first time founder, discovering the cracks of business banking, building a product first organization, the trajectory of brick and mortar banks, how to structure customer service, and expanding past a BaaS solution.

Episode Chapters:

  1. Global Macro Investing - 1:56
  2. Working with Mike Bloomberg - 5:15
  3. Finding the "why" - 7:38
  4. Working through systematic constraint - 11:10
  5. Partnering with banks - 13:23
  6. Competitive landscape - 19:45
  7. AI enabling customer service - 23:00
  8. Nailing the ICP - 25:35
  9. Banking in a box - 29:10
  10. Future of Rho - 32:46
  11. Ending questions - 33:35


As always, feel free to contact us at [email protected]. We would love to hear ideas for content, guests, and overall feedback.

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