Jun 04 2024 54 mins
Welcome to the 'Unscripted SEO Podcast', hosted by Mark A Preston. In this engaging episode, Mark sits down with SEO expert Liam Quirk to explore the dynamic and ever-evolving landscape of SEO agencies. Liam shares his journey from a freelancer to owning a successful SEO agency, highlighting the key differences between managing small and large budget campaigns. Their discussion provides a wealth of insights into the critical importance of delivering a solid ROI and the role of transparency in maintaining strong client relationships.
As they delve deeper, Liam and Mark discuss the emerging trend of specialisation within the SEO industry. Liam observes that larger businesses with substantial budgets are increasingly seeking specialised agencies to handle specific aspects of SEO, such as technical SEO, content writing, and digital PR. This shift necessitates more collaboration among different teams and highlights the value of a holistic approach to SEO that integrates various marketing strategies. Their conversation provides a comprehensive overview of how SEO is evolving and what this means for agencies and clients alike.
Looking ahead, Liam and Mark speculate on the future of SEO, considering the potential impact of new search engines and AI tools. They emphasise the need for SEOs to adapt to these changes and understand what works best for different businesses across various platforms. This episode is packed with expert insights and practical advice, making it a must-listen for anyone looking to stay ahead in the competitive world of SEO. Join us for an unscripted, in-depth conversation that sheds light on the future of SEO and the strategies that will drive success.