Jun 05 2024 50 mins
Welcome to another episode of the 'Unscripted SEO Podcast' with your host, Mark A Preston, SEO Advisor and Speaker. In this insightful episode, we are thrilled to have Ryan Darani, the Search Strategy Director at Rise at Seven, as our guest. Ryan shares his extensive experience and invaluable insights from his journey of growing a highly successful SEO freelance consultancy business, having generated over $10,000,000 in revenue for his clients in the past five years.
Throughout this episode, Ryan delves into the importance of being adaptable in the constantly evolving SEO industry, the challenges of getting SEO suggestions implemented within large brands due to red tape and hierarchy, and the critical role of having and growing your own sites as an SEO professional. He also discusses his reasons for transitioning from running a successful freelance consultancy to joining Rise at Seven, and highlights the differences between working with unknown brands versus very successful brands.
Listeners will gain valuable insights into the realities of leaving a job to go freelance, the pitfalls of providing white-label services to agencies, and essential advice for SEO freelancers to achieve long-term success. Ryan emphasises the importance of investing in oneself and avoiding shortcuts, the potential for underdog brands to quickly gain market share with the right guidance, and the need for balancing work and life to achieve personal fulfilment. Tune in for a wealth of knowledge and practical advice from one of the industry's top SEO experts.