Social Media and Influencer Marketing Strategies for Online Businesses


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Dec 13 2023 40 mins  

Are your online sales stagnant? Need a fresh perspective on how to harness the power of social media and influencer marketing to enhance your brand visibility? We’ve got you covered in this episode with Johanna B. Voss, the trusted talent manager for social media influencers.

Johanna shares her invaluable insights on how to simplify and stay consistent with content creation for social media marketing. We explore the significance of categorizing content to fuel idea generation and maintain organization.

We also talk about the key to finding influencers who genuinely resonate with your brand, ensuring authenticity and meaningful brand partnerships. As we navigate the world of influencer marketing, we shed light on how to avoid common pitfalls and understand the costs involved in partnering with influencers. We emphasize the need for research, clear expectations, and openness to feedback to craft successful influencer marketing campaigns.

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