Nov 23 2023 56 mins
We're fortunate to have Jackie Mcaskill, the co-founder of Sheesh Sodas, as our special guest. Jackie, with her profound experiences from Unilever to LCBO, is a powerhouse in the industry. We embark on a fascinating exploration of her journey, discussing everything from her time spearheading the Axe body spray brand to intriguing statistics about cannabis and wine consumers. Our conversation also delves into the shared passion we have for the ever-evolving cannabis industry.
Our discussion takes an exciting turn as we dive into the compelling intricacies of the cannabis industry. We shed light on its similarities and differences with the alcohol industry and the challenges that come with product curation. An important part of our conversation also involves the necessity of customer satisfaction and feedback in improving products. Jackie teases her upcoming book, which explores the connections between cannabis and wine, further highlighting the potential of cannabis beverages in the market.
Our conversation wouldn't be complete without discussing the trials and victories of entrepreneurship in the beverage industry. Drawing from our experiences in the corporate world, we highlight the dynamics of a successful partnership. We wrap up with a lively debate on the origin of seeds and plants, followed by an open invitation to our listeners to engage with us through our hotline. If you have an interest in the cannabis industry, entrepreneurship, and the integration of diverse industries, this episode promises to be a thought-provoking listen.
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