Feb 24 2025 19 mins 2
Thinking about running Meta ads (Facebook and Instagram) but feeling overwhelmed by all the moving parts? You’re not alone! In this episode, Heather continues her chat with Jacqueline Ackerman to break down the challenges of Meta ads and how to navigate them successfully. Jacqueline shares her past struggles with tech glitches and outsourcing mishaps, while Heather offers practical tips on budgeting, targeting, and setting up your ads for success. Plus, they dive into why testing organically before investing in ads can make all the difference. Whether you're new to Meta ads or looking to fine-tune your strategy, this episode is packed with must-know insights to help you get better results!
Connect with Jacqueline Ackerman:
As an educator with over 22 years of experience, Jacqueline Ackerman shares her teaching and learning knowledge in an engaging, relatable and friendly way. She believes all learners can make progress. A high school teacher for 17 years and examiner for 15, Jacqueline established her own tutoring business. Remembering what it was like to be thrown into homeschooling when her son was very ill, she realized the main thing she wanted to do was help parents who were in this position when their child was in their teens.
Resources mentioned:
Lead Pages: Build a landing page that’s unforgettable!
Brilliant Ads Bootcamp with Beth Anne Schwamberger
Key Takeaways:
- (00:40) Building a business with Meta ads; ad budget and optimization
- (03:15) Jacqueline's previous Facebook ad strategy; tech troubles and learning curves
- (06:00) Optimizing Facebook ads for better results; expanding your reach
- (12:15) Understanding Facebook and Instagram business pages
- (17:10) Advanced ad strategies and membership upsells
Listen to Previous Episodes:
18: Learn the Power of Facebook Ads with Beth Anne Schwamberger
Don’t forget to grab the FREE Teacher Biz Starter Guide!
Connect With Heather:
