“We Made Every Mistake Possible” – Joe Ayler on the Hard Truths of Growing a $13M Roofing Business


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Feb 03 2025 64 mins   2

Starting from cleaning shingle trash to building a $13 million roofing business, Joe Ayler of Tar Heel Construction Group shares the brutally honest truths behind his journey. From overcoming financial setbacks to creating a community-first brand, Joe dives into the lessons learned from making mistakes—and how they shaped his business.

This video is packed with insights, including:
✔️ Why embracing mistakes and "making it right" is the foundation of trust.
✔️ How to evolve your business through different growth stages.
✔️ The critical role of customer experience and team empowerment.
✔️ Key challenges (and solutions) every roofing company faces as they scale.

💡 If you’re ready to learn what it really takes to build a successful roofing business, watch this video now.

🔗 https://tarheelconstructiongroup.com

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