Oct 23 2024 72 mins
The Agency Giants Podcast - Episode 7 (Alexis Pratsides)
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This week on the Agency Giants Podcast, we explore the journey of Alexis Pratsides, the founder of MintTwist & now the Global Head of Digital at Finn Partners.
With over 25 years of experience in the field of digital marketing. Alexis has worked with major brands like Dell, Apple, Microsoft, Coca-Cola, BT, VW, Jack Daniels, and Disney.
In 2021 Alexis's agency MintTwist was acquired by Finn Partners. An agency that now has over 1300 employees, across 3 Continents & 34 Offices.
According to LeadIQ, as of September 2024, FINN Partners's annual revenue reached $750M.
Alexis's LinkedIn: https://www.linkedin.com/in/alexispratsides
Finn Partners: https://www.finnpartners.com/uk/
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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0:00 - Growing an Agency from Scratch
2:30 - Preparing for Acquisition and Exit
4:28 - Handling Risk and Scaling Challenges
6:40 - Finding the Right Cultural Fit
8:31 - Inside the Acquisition Process
11:02 - Key Lessons from Selling the Business
14:28 - Scaling Up and Managing a Growing Team
18:57 - Rewarding Staff and Planning for the Future
21:57 - Adjusting Post-Acquisition and New Beginnings
24:28 - Expanding Globally and Exploring New Markets
27:14 - Unifying Teams and Digital Integration
30:02 - Improving Processes Across Regions
32:38 - Maintaining Company Culture Amid Growth
36:05 - Founding Mint Twist with a Best Friend
41:02 - Advice for Young Entrepreneurs Today
44:38 - Learning from Mistakes and Embracing Failure
48:06 - Winning Big Clients and Pricing Strategies
54:00 - Celebrating Major Milestones
56:54 - Post-Acquisition Goals and Next Steps
1:02:06 - How AI is Transforming Marketing
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🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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