Nov 05 2024 101 mins
The Agency Giants Podcast - Episode 8 (Tom Breeze)
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Ever wondered how some brands seem to scale effortlessly using YouTube ads?
Meet Tom Breeze, CEO of Viewability, who's managed daily ad spends of up to $140,000 for single clients!
In this episode of Agency Giants, Tom shares his journey from helping people overcome public speaking fears to building a powerhouse agency driving millions in ad revenue.
Tom's LinkedIn: https://www.linkedin.com/in/tombreeze/
Viewability: https://viewability.co/
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0:00 - Intro
1:09 - Key Ingredients for a $140K/Day YouTube Ad Campaign
4:46 - Ad Strategies for Big and Small Budgets
7:00 - From Psychology Student to Ad Expert
10:06 - Pivoting from SEO to Paid YouTube Ads Success
14:47 - US Expansion and Major Client Wins
18:00 - Core Values Driving Business Success
23:06 - Inbound vs Outbound: Client Acquisition Tactics
26:04 - Overcoming Fear and Securing Speaking Gigs
33:06 - Building Authority Through Content
37:30 - Using Frameworks to Scale Operations
44:29 - Cornerstone Framework for Effective YouTube Ads
52:15 - Storytelling and 3-Act Structure in YouTube Ads
57:50 - Crafting Calls to Action and Trust
1:11:00 - Lessons in Scaling and Refining YouTube Ads
1:22:15 - AI and Future Trends in Digital YouTube Ads
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=444d
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