From Behind the Chair to Behind the Lens: How Hair Photography Can Elevate Your Brand & Attract Dream Clients


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Feb 26 2025 27 mins  

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Welcome back to Stylist Soul Tribe Conversations! Today, I’m joined by Shannon DeMont, a hairstylist-turned-professional photographer and the creator of the Hair Photography Academy. Shannon is on a mission to help hairstylists capture their work in the best possible light—literally! She shares how high-quality photos and videos can attract dream clients, build a standout brand, and create new business opportunities.

In this episode, Shannon opens up about her journey from stylist to educator, her decision to step away from behind the chair, and how she balances business and homeschooling four boys. She also breaks down key photography tips for hairstylists looking to level up their marketing and attract more clients through strong visuals.

What You’ll Learn in This Episode:

✨ How Shannon transitioned from hairstyling to photography and education
✨ The power of hair photography in branding and business growth
✨ Overcoming doubt, fear, and external judgment when making a big career move
✨ How one small action every day (daily needle movers) creates massive business momentum
✨ Practical photography tips for hairstylists, including lighting, posing, and editing
✨ The importance of community and mentorship in the beauty industry
✨ How Shannon built a 35,000+ member Facebook group for hairstylists interested in photography

Resources & Links:

📸 Join Shannon’s Free Facebook Group: Hair Photography
📸 Learn more about the Hair Photography Academy: Website link
📸 Follow Shannon on Instagram: @ShannonDeMont

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