May 14 2024 36 mins
Episode 009- Sispreneurs in Franchising: How Black Women Are Revolutionizing the Franchise Business Model with Carmella Rogers
Welcome to Sispreneur Stories, the podcast that brings you inspiring stories and valuable insights from Black female entrepreneurs and industry leaders.
Meet Carmella Rogers. In this newest episode, meet Hotworx franchise owner Rogers, a real estate investor and former IT professional. When she discovered the transformative power of the Hotworx infrared technology that zaps inflammation and regenerates your skin tissue, she knew she had to get in on the Hotworx frenzy, following a longtime love of health and wellness. Between 2015 and 2020, black women-owned franchise businesses surged by 50%, according to the International Franchise Association.
Explore how combining pivoting, taking a leap of faith, and unwavering determination leads to successful entrepreneurship.
Sispreneur Stories is proudly sponsored by the Black Business Association of Memphis, dedicated to empowering entrepreneurs and fostering economic growth in the community.
How to Listen:
Join us on this empowering journey by listening to the full episode HERE
Key Takeaways:
👉🏽 Franchise support and infrastructure can facilitate faster growth compared to an independent venture
👉🏽Learn how strategic positioning can significantly impact business success
👉🏽Discover the importance of adaptability and persistent effort in reaching customers and establishing brand identity.
Website: Hotworx Edge District
Facebook: @HOTWORXEdgeDistrict
Instagram: @hotworxedgedistrict
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Episode Credits
Hosts: The Anthony Sisters
Podcast ID: S1:009
Black Business Association of Memphis
Missioned to improve the economy of Memphis region by developing successful entrepreneurs and MWBEs.
Funded in part through a Grant with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA, or the BBA.