CEO Playbook Ep 4: Why Great CEOs Succeed by Asking Who, Not How


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Feb 27 2025 7 mins  

Success in business isn’t about doing everything yourself. It’s about knowing who to trust with the right tasks.

In this episode, Jonathan Herps explores a game-changing mindset shift that helps CEOs and business leaders escape the overwhelm of day-to-day operations and unlock sustainable growth.

He breaks down the "Who, Not How" principle and reveals why the world’s most successful leaders don’t get bogged down in execution but instead focus on building the right team. He shares real-world examples of CEOs who have overcome bottlenecks, stopped micromanaging, and scaled their businesses with clarity and confidence.

In this episode of Stories of Scale with Jonathan Herps, you’ll discover:

  • The hidden traps that keep business owners stuck in operational chaos (00:00)
  • How burnout, micromanagement, and lack of delegation cripple long-term success (01:07)
  • The mindset shift that leads to explosive growth (02:16)
  • How successful CEOs scale faster by focusing on their strengths and delegating everything else (03:43)
  • Tools and frameworks to help you identify and empower the right people in your business (06:16)

Key takeaways for CEOs and business owners:

  • Why being at the centre of everything is holding your company back.
  • How trusting the right people leads to better results, faster.
  • How top CEOs free themselves from daily tasks to focus on vision and strategy.
  • Why empowering key players is the secret to sustainable growth.

If you’re ready to transition from working in your business to working on your business, this episode will give you the strategies you need to make it happen.

Listen now and discover how shifting your mindset from execution to leadership will unlock the next level of success in your business.

FREE RESOURCE

Email Jonathan at [email protected] for the Impact Filter Tool and Who Framework

CEO Business Growth Secrets

CONNECT WITH JONATHAN HERPS

Website: www.scaleupgrowth.co

LinkedIn: www.linkedin.com/in/jonathanherps

Facebook: www.facebook.com/scaleupgrowth

Instagram: www.instagram.com/scaleupgrowth

Youtube: www.youtube.com/@scaleupgrowth

Email: [email protected]


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