Mar 11 2024 44 mins
In this special podcast episode, host Kerry Curran brings together the Affiliate Summit West Panel members for an industry leading discussion and a replay of the session titled: "P is for Performance – Unveiling Five Cutting Edge Strategies for Today’s Full Funnel PR."
Kerry is joined by Yesica Lepe, Director of Content Partnerships, Meg Kernahan from Condé Nast, and Jamie Zimmerman representing ThirdLove, a valued client of Gen3.
The team explores the importance of planning and strategy in performance PR, the collaboration between publishers and agencies, and the value of search engine ranked content. They also discuss the differences between marketplaces and brand direct approaches and share insights on pitching for placements.
The panelists discuss the importance of detailed briefings and forecasts, effective communication, and planning in advance, reviewing pitches and key elements, determining commissions and cost per action, and performance evaluation and measurement.