May 29 2024 129 mins
Many of the most legendary direct response marketing promotions had a concept built into them that elevated the promotion itself.
A concept that only indirectly had anything to do with the benefits of the product. These were more than simple sales letters or VSLs they were full blown PROMOS.
We start this episode looking at some of those promotions and follow the conversation into more nuanced territory around what makes an editor more promotable, new promotional formats, the nature of relationship building with the prospect and customer, and more.
In this episode I'm joined by Brian Hicks, founder of Angel Publishing, Rob Braddock, the king of "Fintertainment" whose written a ton of big winners in FinPub, and Sean MacIntyre, a senior copywriter with a decade of experience working for the major Agora publishers and working closely with Mark Ford.
In the past four years, Rob Braddock has written and / or chiefed more than $60 Million in financial copy. Connect with Rob at Big Idea Promos.
Sean Macyntire runs the Youtube Channel Copy That!
Brian Hicks publishes at Angel Publishing
FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.
John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson