Sep 09 2024 65 mins
Explore strategies for maximizing your ROI in automotive digital marketing with industry veteran Shean Kirin on the Automotive Alchemy Podcast. With over 30 years of experience, Shean brings valuable insights into how transparency can transform dealer-vendor relationships. He shares real-life examples of dealerships being taken advantage of by advertising agencies and emphasizes the critical importance of verifying every dollar spent. Understand how clear, open communication can help prevent financial losses while fostering innovation and trust within the industry.
In this episode, we discuss ethical practices that ensure dealers and vendors work together with transparency. Shean explains why it's crucial for dealers to fully grasp the services they receive, allowing them to contribute innovative ideas and critically assess how their advertising dollars are being utilized. We tackle the issues of fear mongering and deliberate confusion by some companies, advocating for clear, straightforward communication that builds long-term, trust-based relationships.
From balancing transparency with proprietary technology to the ethical considerations of referral fees, this episode covers a wide range of topics. Shean shares compelling stories about how transparent advertising practices can build consumer trust, drawing comparisons with industry leaders like Tesla. We also explore the upcoming "cars rule" that mandates transparency and the importance of ensuring advertised prices match the actual offerings. Gain actionable insights on how to use transparency to enhance your digital marketing strategies, creating mutually beneficial outcomes for both dealers and customers.