How to create content brands love


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Aug 20 2024 41 mins  

In today's episode (142) of the EAT, CAPTURE, SHARE podcast, I'm talking with food content creator, author of the Chocolate Overload cookbook and former FOUNDATION student, Jessie Marsden-Urquhart. We chat about 'authentic' versus 'professional' videography, the highs and lows of writing your first cookbook, and Jessie's Instagram strategy that helped her obtain lucrative brand deals. This episode will help you stand out on social media faster than you can eat Jessie's delicious bakes!

Here's what else you can expect from today's episode...

  • Jessie introduces herself.
  • Jessie explains how she started on Instagram.
  • Jessie describes how taking Kimberly's Foundation Course impacted her career.
  • Jessie talks about the impact using Instagram Reels had on her creative business.
  • Jessie reveals the turning point in her videography that led to more brand collaborations.
  • Jessie shares the number one thing about her content that helped her go viral.
  • Jessie talks about her book writing journey.
  • Jessie gives her best advice to aspiring food content creators and established creators who might be struggling to gain traction.

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