Sep 01 2024 26 mins
In this week’s mini solo episode (143) of the EAT, CAPTURE, SHARE podcast, I’m taking you behind the scenes of my entire launch plan - how we planned it, what we considered, the risks we’ve taken and what works best to make the most sales!
Here's exactly what you can expect from today's episode...
- I chat about how the idea for this podcast episode came about.
- I explain why the quality of a launch determines the success of anything in your business.
- I explain the biggest mistakes creatives make in their launch plan.
- I outline why breaking your marketing plan up into quarters helps tremendously!
- I note how content marketing is structured around a launch (and why it’s SO powerful and effective in moving the needle forward).
- I share how we approach our mailing list during a launch.
- I share the secret sauces of a successful launch.
- I mention my best Instagram Story practices during launches!
- I take you behind the scenes of how I hold myself accountable during launches.
- I explain why I have a launch month rather than a launch week!
- I outline my entire pre-order strategy.
- I note why highlighting transformations is EVERYTHING!
- You’re invited to our book launch and I share more on what it’s about!
- I outline the role giveaways have played in all my launches!
LINKS MENTIONED:
- Order my new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
- My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
- The Quarto Group and White Lion Publishing
- Find my online Reels for Food Content Creators Course HERE
- Find my online Foundation Food Photography and Food Styling Course HERE
- 'How To Make Your Food Famous' ready to order! Read more about it in this blog post HERE
- Talking all things business with my coach, Rick Mulready - Eat Capture Share Podcast episode number 98
- Jenna Kutcher
- How to get started on Pinterest - Eat Capture Share Podcast episode number 60
- My “Fav Creatives” highlight on Instagram
- Grab your ticket for the LIVE podcast recording and book launch event HERE!
- My giveaway posts on Instagram, here and here
- Find full show notes HERE
- Find my Instagram HERE