Jan 16 2025 112 mins
Jenny Nguyen is the founder and owner of The Sports Bra, the world’s first sports bar that is 100% dedicated to women’s sports.
“The Bra,” which is how Jenny refers to her establishment in casual conversation, has absolutely exploded since it first opened in April of 2022 in Portland, Oregon. It is not uncommon to show up on a normal weeknight and have to wait for a seat, particularly if there is a notable game on.
After The Bra became a local sensation, the business attracted an investment from the 776 Foundation, which is run by Alexis Ohanian, the co-founder of Reddit and husband to Serena Williams. Now the Bra is in the process of expanding to other markets through franchising.
During this interview we dive into Jenny’s unique entrepreneurial journey, the founding story of The Sports Bra, Jenny’s ambitions for the future, how she runs her business, her day-to-day life, and much more.
After the interview, Keeley and I debrief.
This was a fantastic interview with a lot of great insights for entrepreneurs, leaders, and anyone who wants to challenge the status quo.
Topics Discussed:
- Intro from Peter and Keeley
- The Philosophy of The Sports Bra
- Jenny's career journey
- The Birth of the Sports Bra Concept
- From Idea to Reality
- Community Support and Kickstarter Success
- Challenges and Criticisms
- Partnership with Alexis Ohanian
- The Decision to Franchise
- Understanding Franchise Ownership
- Raising Funds for Expansion
- Selecting the Right Franchisee
- Imposter Syndrome
- The Vision for the Future
- Beyond Sports: Community Impact
- Personal Reflections and Leadership
- Rapid Fire Questions
- Debrief of Jenny's interview with Peter and Keeley
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Thank you!
Peter & Keeley
Partners, Lumo Group