Mar 21 2024 51 mins
Ulyses, a seasoned PR expert, highlights the crucial role of credibility and narrative control in today's PR landscape. He emphasizes a holistic approach over quick wins, advocating for comprehensive packages that support clients throughout their journey. Ulyses and Javi also discuss the evolving digital age, authenticity, and the importance of productivity and learning from failure in entrepreneurship. Tune in for valuable insights into navigating the PR landscape and achieving business success!
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Connect with Ulyses!
Website - https://influencerpress.com/
Instagram - https://www.instagram.com/ulyses/
https://www.instagram.com/influencerpress/
Ulyses, a seasoned PR expert, sheds light on the importance of credibility and narrative control in today's multi-platform PR landscape. He emphasizes the power of PR in creating leverage for businesses across various channels, from articles and podcasts to social media and in-person interactions.
One common pitfall for PR agencies is seeking quick wins instead of adopting a holistic, long-term approach. Ulyses advocates for supporting clients throughout their journey, offering comprehensive packages that address all aspects of their business, including social media and fulfillment.
With seven successful years under his belt, Ulyses shares insights into why his agency has thrived while others have faltered. He discusses the evolving PR landscape and the shifting perceptions of online content, highlighting the importance of authenticity in today's digital age.
In their discussion on entrepreneurship, Ulyses and Javi challenge the notion of the "grind mentality" and prioritize productivity during work hours to achieve a balanced lifestyle. They acknowledge that failure is inevitable in entrepreneurship but stress the importance of failing in a safe environment where lessons can be learned and applied for future success.