159: They Said Weight Loss Would Be Easy. They Lied.


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Mar 13 2025 19 mins  

They told you weight loss was easy. They lied.

They said if you just ate less, moved more, and had more willpower, you'd lose weight. That if you failed? It was your fault.

But if that were true… why do so many successful, high-achieving women struggle with this? If weight loss was just about discipline, why does motivation disappear the second things get hard? If it was just about “trying harder,” why hasn’t that worked yet?

Maybe the real problem isn’t you. Maybe the system was rigged long before you ever started.


Together, we will unpack:

  • The #1 mistake high-achieving women make when trying to lose weight (and why it always backfires).
  • The diet culture trap that makes you believe you’re in control… when really, you’re just being played.
  • 3 hidden patterns running the show that cause you to keep quitting (and you don’t even realize it).
  • How to ditch the “starting fresh on Monday” mentality.
  • Why your past failures don’t predict your future success—(unless you keep following diet culture’s rules).


Connect with Holly:

▶️ FREE CHALLENGE - BREAK EMOTIONAL EATING 4-DAY CHALLENGE - https://academy.pinkfortitude.com/register-for-break-emotional-eating

▶️ BOOK YOUR FREE DISCOVERY CALL - backtoyou.coach

▶️ FREE QUIZ - WHAT IS YOUR #1 WEIGHT LOSS BLOCK - https://pinkfortitude.mykajabi.com/weight-quiz

▶️ Follow Holly Bertone on Instagram - @holly.bertone

▶️ More resources for Your Midlife Comeback Story - yourcomeback.coach


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