Sep 18 2023 63 mins
What makes an ecotour company succeed? How can any business stand out in a crowded sea of competitors?
James La Barrie grew up on the Caribbean island of Antigua. In this episode, James describes how a trip to South Carolina inspired his parents to found Antigua Paddles, a successful ecotour company which they operated for almost 20 years.
On a very small island with 103 competitors, Antigua Paddles was consistently ranked one of the best tour companies.
You'll learn how in this episode as James shares Antigua Paddles’ secret sauce with us. He gives us an insider’s look at the exacting attention to detail and the commitment to creating an exceptional experience that helped Antigua Paddles succeed for so many years in a highly competitive industry.
James also speaks very passionately from experience about the natural beauty of the island that he grew up on, the changes that he’s seen in his lifetime due to climate change, and some of the ways that we can inspire people to take action.
Learn about James' company, Beyond Marketing, at https://beyondmarketing.xyz/
Take our "Help the Oceans" challenge! Pick one thing on this list and do it this week:
https://oceanservice.noaa.gov/ocean/help-our-ocean.html
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