Dec 02 2024 47 mins
In this episode of Farm to Fork: The Innovators, I sit down with Ali Cox, a fifth-generation farmer and the visionary founder of Noble West, a leading food marketing agency.
Together, we dive into the evolving farming landscape, tackling the rising operational costs and exploring groundbreaking agricultural practices like upcycling and regenerative farming. Ali shares her insights on the challenges of commoditizing food offerings and how these shifts are shaping the future consumer food experience.
Connect with the Host:
David Maloni’s LinkedIn:
https://www.linkedin.com/in/davidmaloni/
Connect with our Guest:
https://www.linkedin.com/in/alicox/
Timestamps:
00:00 Intro
01:00 Guest introduction: Ali Cox, fifth-generation farmer and founder of Noble West
02:24 Ali Cox’s journey from New York City to farming and food marketing
05:19 Farmers as innovators and problem-solvers
08:46 Noble West’s shift to sustainability-focused marketing
14:08 Financial challenges and operational costs in farming
20:02 Upcycling agriculture: reducing food waste and creating value
30:00 Regenerative agriculture practices and co-ops for farmers
37:17 The critical role of marketing in farming and consumer connection
42:36 The future of the food supply chain: curated experiences and seasonal eating
47:25 Closing thoughts and call to action
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