Jan 27 2025 53 mins
Welcome to another episode of Farm to Fork: The Innovators! Today we’re diving into the ever-evolving world of foodservice with Mike DiBeneditto, CEO of Golden Waffles. With nearly a century of history behind the brand, Golden Waffles has become a staple in fresh waffle programs globally. Mike’s journey, from his early days in foodservice distribution to leading one of the most unique and successful companies in the industry, offers a wealth of insights on how to stay ahead in the competitive food supply chain landscape.
In this episode, we cover critical topics like brand evolution, fostering partnerships between suppliers and distributors, and adapting to consumer trends. Mike shares how Golden Waffles achieves a seamless customer experience through its all-inclusive waffle program and what other suppliers can learn from their approach. Whether you’re in food manufacturing, distribution, or looking to connect directly with consumers, this episode is packed with actionable strategies for thriving in the foodservice industry.
David Maloni’s LinkedIn: https://www.linkedin.com/in/davidmaloni/
Mike DiBeneditto’s LinkedIn: https://www.linkedin.com/in/michael-v-dibeneditto-b8584011/
Timestamps
00:00 – Preview
01:27 – Mike’s background and journey into the food supply chain industry.
05:48 – Overview of Golden Waffles and their unique all-inclusive waffle program.
12:05 – Challenges in foodservice distribution and solutions for staying ahead.
18:20 – The importance of people in the food supply chain and fostering partnerships.
30:14 – Golden Waffles’ recent rebranding journey and key lessons.
40:06 – Insights on direct-to-consumer marketing strategies.
47:15 – Future trends in foodservice and Golden Waffles’ role in shaping them.
52:34 – Closing thoughts and call to action for viewers.
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