Mar 24 2025 45 mins
Our guest today is Wiggs Civitillo, the founder and CEO of Starfish Networks, an innovative company driving traceability and connectivity in food supply chains. In today's episode, Wiggs shares how major tech players like IBM have shaped this space and how Starfish Networks uniquely connects over 200 different traceability solutions. We dive deep into the critical challenges facing food supply chain technology today and why these technological advancements are essential.
During our insightful conversation, Wiggs clarified common misconceptions around blockchain technology and explained precisely how Starfish Networks fosters secure data sharing, compliance, and real-time visibility. We discuss the impacts of the FDA's Food Safety Modernization Act Rule 204, highlighting how non-compliance could significantly affect companies across the industry. Wiggs also reveals personal insights on food tech innovation, including valuable lessons learned from his impressive experience at IBM Food Trust and how Starfish Networks is fundamentally changing the landscape of food traceability.
Connect with David:
https://www.linkedin.com/in/davidmaloni/
Connect with Wiggs:
https://www.starfish-network.com/
[email protected]
https://www.linkedin.com/in/wiggs-civitillo/
Timestamps:
- 00:00:00 - Introduction to Food Supply Chain Liability and Innovation
- 00:01:20 - Welcoming Wiggs Civitillo, Founder and CEO of Starfish Networks
- 00:02:37 - What is Starfish Networks and its mission?
- 00:05:18 - Wiggs' background and journey into food technology
- 00:07:41 - Explanation of Fintech and Blockchain Technology
- 00:11:15 - Overview of IBM Food Trust and blockchain’s role in food traceability
- 00:15:32 - Biggest success stories from IBM Food Trust
- 00:18:51 - Challenges faced implementing traceability solutions
- 00:22:08 - Why Wiggs started Starfish Networks and how it differs from IBM
- 00:26:20 - How Starfish Networks integrates multiple traceability solutions
- 00:30:10 - Benefits of collaboration and efficiency in food supply chains
- 00:36:09 - Helping companies with internal disconnected data systems
- 00:37:02 - Impact of the FDA's Food Safety Modernization Act (FSMA) Rule 204
- 00:40:04 - Legal and reputational risks from non-compliance with FSMA Rule 204
- 00:43:07 - How companies can partner with Starfish Networks
- 00:44:15 - Conclusion and Wrap-up
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