Mastering Christmas Light Installation: KPIs and Business Growth Strategies
Jason Geiman discusses key performance indicators (KPIs) crucial for business growth in the Christmas light installation and pressure washing industries. Learn how to analyze current year's numbers to set yourself up for a successful 2025. Key topics include profitability, efficiency, customer satisfaction, marketing effectiveness, and employee performance. Additional tips cover boosting sales, managing business finances, and understanding the importance of knowing and tracking KPIs. Join Jason as he shares insights and strategies to help you grow and scale your business efficiently.
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00:00 Introduction and Overview
00:33 Key Performance Indicators (KPIs) for Business Growth
01:57 Importance of Tracking Numbers
04:21 Real-Life Success Stories
11:29 Understanding Profit and Costs
25:13 Customer Satisfaction and Referrals
27:59 Marketing and Competition
30:15 Projecting for 2025
30:49 Creative Strategies to Boost Sales
33:05 Consistency is Key to Business Growth
36:48 The Importance of Customer Service
41:53 High-End vs. Cheap Services
45:24 Planning for the Future
53:54 Tax Tips and Charitable Giving
57:54 Final Tips and Q&A