Jun 28 2024 7 mins
Discover why genuine community connection triumphs over flashy tourism campaigns in my latest podcast episode. Join me as I dive into the concept of "sell-local" marketing with insights from Phil Eich of Storyville Social. Learn how Saginaw Riverfront's shift to engaging residents rather than outsiders resulted in 3 million reads in just three months. This episode challenges conventional marketing, emphasizing the importance of fostering local pride and deepening relationships within the community. Tune in to explore how real stories and committed locals can transform a town more powerfully than any promotional video ever could.
Thanks for listening to A Matter of Place.
For more information you can check out my website, follow me on Facebook or purchase my book, Your City is Sick.
Jeff