Memes, Metaphors and Magic

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Memes:

Little Girl with Owl Meme - "The first meme is the girl. It's a young girl. I'm going to guess she's probably maybe 8 to 10 years old and she's literally holding her hand up and she has on this big thick brown leather glove covering her arm. And there's a huge hawk standing on her hand... And it's one of those empowering photos where you go, be as strong as a little girl holding the hawk. And it just jumped out at me." [We realized later in the conversation that it was an owl and not a hawk.]
Andy Dwyer Happy Meme - "It's a picture of Chris Pratt, and he has this total look of surprise. His mouth is open and... it's a happy surprise... It's like, 'Oh my gosh, I can't believe I just discovered this. I found something. I'm excited!' And I love that meme because throughout the day, I am in complete shock and surprise at the things that happen at the farm."

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Metaphors:

THE LITTLE GIRL WITH THE OWL IS WHEN WE ARE FEARLESS IN TAKING ON CHALLENGES.
ANDY DWYER IS THE DELIGHT WE EXPERIENCE WHEN WE EMBRACE FEARLESSNESS AND JUMP IN.
HORSES ARE MIRRORS INTO HUMAN PSYCHOLOGY AND BEHAVIOR.
Underlying, or primary, metaphors:
- MORE/BETTER/POSITIVE IS UP.
- HAPPY IS UP.
- KNOWING/UNDERSTANDING IS SEEING.

Magic:

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Conquering Fear to Delight in the Unexpected: The Little Girl with the Owl and Andy Dwyer Excited Memes with Sharon Tell