Mar 08 2025 26 mins
What if you could grow your professional practice without spending money on ads? In episode 65 of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi shares a comprehensive, five-part framework for scaling professional practices organically, without reliance on paid ads. You’ll learn why ads aren’t a sustainable strategy, how to generate consistent referrals, the power of PR and speaking engagements, and how to use content marketing to bring clients to you.
In this episode we discuss:
- 02:24 Debunking the Ad Dependency Myth
- 04:49 Building Authority: The First Step
- 09:09 Mastering Referrals and Word of Mouth
- 15:02 Content Marketing Strategies
- 19:07 Leveraging PR and Speaking Engagements
- 21:35 Building a Strong Network and Community Presence
Resources:
- Feeling stuck about how to grow your practice, book a free strategy call here.
- #3 Unleashing the Giant: The Untapped Power of Referral Partnerships
- #8 How to Use Virtual Stages To Bring In New Clients
- #4 From Zero to Hero: Becoming a Micro-Celebrity Professional
- #21 Visibility Matters: Strategies to Stand Out
- #17 How Successful Professionals Build A Loyal Community
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