Apr 18 2024 17 mins
"Great ideas don't come in one lightning bolt moment. They come in a series of whispers." When Michael de Lyon (founder of Super Team) first started his line of savory protein bars, he was worried he didn't have that "family recipe" story where so many of us believe successful food businesses start. He had something far more crucial: a problem to solve. He was sick of the flavorless protein bar options in stores. He wanted them to taste like his favorite chip. So, an idea was born and a business was given life. Join us as Michael breaks down how he went from amateur snacker to professional snack-maker.
Located in the Arts District of Downtown Los Angeles, Crafted Kitchen is a shared commercial kitchen space that provides small food business owners with the tools and resources they need to Prepare For Greatness™. Visit craftedkitchenla.com to learn more.