Apr 07 2024 36 mins
If you’ve worked with me or you’ve read my book you’ll know that I believe that TRUST and GOODWILL is the essence of everything and the most effective and sustainable way to build and grow your business.
In this 2 part episode I take you through my 14 step checklist to build the trust factor in your business:
- Be real. People have different expectations and are looking for purpose, substance, provenance, and positive realism.
- Demonstrate your competence and ability through storytelling.
- What makes you credible? Making key information available to your stakeholders about why you are the right person / team / brand for the job.
- People do business with people. Who is / are the faces behind the brand? Share more of you, your story, the people working in your team and your customers.
- Be a force for good. Why not “Go the extra mile” - become that Great Place to Work - or the best apprenticeship provider or award winning brand.
- Review results and demonstrate and communicate the IMPACT you make.
- Lean manufacturing - Never sit still, always look to see how you can do things better.
- Social proof. According to Robert Cialdini, who studied the principle of social proof in-depth in his book, Influence: The Psychology of Persuasion, “we view a behavior as more correct in a given situation to the degree that we see others performing it”.
- Share your key milestones and statistics.
- Show you care - take time to engage with your teams, your customers, your partners or other key stakeholders.
- Silence is never golden. This means sharing the good and the bad.
- Keep your promises - do what you say you’ll do.
- Embrace being perfectly imperfect. It’s how you deal with it and fix things that make the difference
- JOY - love what you do - be yourself, share your passion and create a shitload of tummy flips.
Resources
- Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop
- https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.
- Buy my book here
- Join me in my membership The Future-Proof Club here -
- The Future-Proof Club
- Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening
- Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme
Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook