Jan 07 2025 27 mins 1
Summary
In this conversation, Jeffro and Zachary Colman discuss the importance of branding through community building, particularly for service-based businesses. Zach emphasizes the need for businesses to connect with their values and create a community around their brand, rather than focusing solely on transactional relationships. He provides insights on how service-based businesses can translate their personal beliefs into their branding strategy, the significance of understanding one's vision, and the role of websites in establishing a brand's presence. The discussion culminates in advice for sustainable growth and the importance of long-term strategies over quick wins.
Takeaways
- Branding is fundamentally about community building.
- Service-based businesses can create communities around their values.
- A personal brand evolves into a community brand with shared values.
- Understanding your values is crucial for connecting with customers.
- The shift from 'me' to 'we' is essential for business growth.
- Websites should reflect the brand's values and vision.
- Sustainable lead flow is more important than quick wins.
- Community engagement enhances customer retention and advocacy.
- Digital marketing should focus on building relationships, not just transactions.
- Leaders must lead by example to instill company values.
Chapters
00:00 Introduction to Branding and Community Building
03:22 Translating Values into Service-Based Branding
12:11 The Shift from Me to We in Business
20:03 Understanding the Role of Websites in Branding
26:20 Final Thoughts on Sustainable Growth
Links
creatitive.com
https://www.linkedin.com/in/zach-colman
https://www.youtube.com/channel/UCHHOVBghX_ENHwg2QhYUzlQ
Free Website Evaluation: FroBro.com/Dominate
